The State of Big Data Infrastructure: Benchmarking global Big Data users to drive future performance

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Big data projects are being widely adopted

 Over half (55%) of respondents’ organizations have already implemented Big Data projects  A further 29% are planning to implement within the next year  Organizations that have fully implemented Big Data projects have implemented an average of four different ones


The main drivers for Big Data projects are customer related

 Three in five (60%) respondents say that improving customer experience is driving their organizations’ need for Big Data projects  Over half (54%) say that it is the desire to get new customers


Benefits of Big Data projects are already being experienced or are anticipated

 Nine in ten (90%) respondents’ organizations are either already experiencing or anticipate seeing more effective targeted marketing and selling campaigns due to Big Data projects  88% are seeing or anticipate seeing an increase in revenue Obstacles to achieving success for Big Data projects  92% admit that there are major obstacles to implementing Big Data projects in their organization, for example:  their organization’s existing infrastructure is not sufficient  or there is organizational complexity  Nine in ten (91%) respondents’ organizations are prevented from including data from both mainframe and non-mainframe sources in their Big Data solutions