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BRENNEN, J.Scott; HOWARD, Philip N.; NIELSEN, Kleis. '''[[An Industry-Led Debate: How UK Media Cover Artificial Intelligence]]'''. Published by the Reuters Institute for the Study of Journalism as part of the Oxford Martin Programme on Misinformation, Science and Media, a three-year research collaboration between the Reuters Institute, the Oxford Internet Institute, and the Oxford Martin School. 2018.
 https://reutersinstitute.politics.ox.ac.uk/our-research/industry-led-debate-how-uk-media-cover-artificial-intelligence