The State of Big Data Infrastructure: Benchmarking global Big Data users to drive future performance
Big data projects are being widely adopted
Over half (55%) of respondents’ organizations have already implemented Big Data projects A further 29% are planning to implement within the next year Organizations that have fully implemented Big Data projects have implemented an average of four different ones
The main drivers for Big Data projects are customer related
Three in five (60%) respondents say that improving customer experience is driving their organizations’ need for Big Data projects Over half (54%) say that it is the desire to get new customers
Benefits of Big Data projects are already being experienced or are anticipated
Nine in ten (90%) respondents’ organizations are either already experiencing or anticipate seeing more effective targeted marketing and selling campaigns due to Big Data projects 88% are seeing or anticipate seeing an increase in revenue Obstacles to achieving success for Big Data projects 92% admit that there are major obstacles to implementing Big Data projects in their organization, for example: their organization’s existing infrastructure is not sufficient or there is organizational complexity Nine in ten (91%) respondents’ organizations are prevented from including data from both mainframe and non-mainframe sources in their Big Data solutions